Aircraft crash and emergency management Essay Example

Aircraft crash and emergency management Essay Abstraction This is an over position of United Airlines Flight 232. This is about a DC-10 that was holding mechanical troubles and landed at the nearest airdrome possible. The airdrome it landed at was a Category 6 airdrome. This airdrome was excessively little for this type of aircraft. The aircraft so landed at full accelerator. Flight 232 United Airlines Flight 232 was en-route from Denver to Chicago on the 19 July 1989. During the flight there was a loud noise that was coming from the tail mounted engine. At the clip of the incident the crew heard the noise but did non cognize that the engine fan assembly had came apart with adequate force and severed through the right horizontal stabilizer. In this same country was a 10 inch broad path that all three hydraulic systems shared. When the engine cut through this it caused the aircraft to lose all three hydraulic systems that power all the flight controls on the aircraft. The crew still had control of the other two engines but no flight control power. This would hold command the flight surfaces i.e. flaps, perpendicular and horizontal stabilizers. So with this being realized the crew so started utilizing the accelerators to command the aircraft. They powered one engine to full power and throttled the other back. This helped keep the necessary header but increased velocit y greatly for all landing intents. We will write a custom essay sample on Aircraft crash and emergency management specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Aircraft crash and emergency management specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Aircraft crash and emergency management specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Next the crew found the closest airdrome that they could set down the plane at. The crew found Sioux City Gateway Airport, besides known as Colonel Bud Day Field, is located 6 stat mis south of Sioux City and west of Sergeant Bluff, in Woodbury County, Iowa. This airdrome is considered a Category 6 airdrome. Sioux Gateway Airport covers a monolithic country of 2,460 estates this contains two tracks: 13/31 with a concrete surface mensurating 9,002 ten 150 foot and 17/35 with an asphalt surface mensurating 6,600 ten 150 foot ( US DOT A ; FAA, 2010 ) . I could non happen any information from day of the month of the accident but for the 12-month period stoping April 30, 2006, the airdrome had 30,726 aircraft operations, an norm of 84 per twenty-four hours: 65 % general air power, 19 % military and 16 % scheduled commercial. There are 67 aircraft based at this airdrome: 66 % individual engine, 19 % jet aircraft, 13 % military and 1 % choppers. This peculiar landing field is a double usage airdrome. Meaning that both civilian and Air National Guard usage this airdrome. The ARFF services provided for the airdrome are provided by the Air National Guard ( US DOT A ; FAA, 2010 ) . The National Fire Protection Association ( NFPA ) classifies this as a class six for their current ARFF capablenesss. After making some probe, and traveling under the ( NFPA 403 ) there are really two different class 6s. There is a 6a and a 6b, the intent for the two different class 6s is for snuff outing agent capablenesss. The one large difference that I can state between the two is that the 6b demands to be able to manage a dual decked aircraft. The installation, which is certificated under Federal Aviation Administration ( FAA ) ordinances 14 CFR 139, as an Index B airdrome ( Boucher, 2003 ) . The index is based on the largest aeroplane with an norm of five or more scheduled day-to-day goings ; the ordinances stipulate the minimal degree of firefighting equipment and agents for each index. For SUX, Index B was based on an aeroplane equivalent to the Boeing 737-200 series and requires a minimal 1,500 gallons of H2O for froth production. An airdrome functioning McDonnell Douglas DC -10 series aeroplanes and would necessitate more than double the measure of fire snuff outing agents required for an Index B airdrome ( Boucher, 2003 ) . With that being said and a nice feeling for the land work of the landing field. I was able to happen a picture of the plane coming in for its landing. I was really surprised to happen one and besides really lucky here is a nexus and I would advice to watch the undermentioned nexus: hypertext transfer protocol: //www.dailymotion.com/video/x5yztk_1989-sioux-city-crash_news. The aircraft landing was originally planned for the 9,000 pes Runway 31. There were several troubles in commanding the aircraft. This made run alonging up the aircraft in its current status about impossible. While dumping all most of the extra fuel if non all, the plane executed a series of largely right-hand bends ( it was easier to turn the plane in this way ) the purpose was being able to be easy line up with runway 31. When the air crew came out of there right manus bends, they were left with an attack on the shorter Runway 22, this was merely a 6,600 pess over half a mile shorter, with small or no capacity to s teer. Fire trucks had already been placed on track 22, the clang trucks were expecting a landing on track 31, this caused a monolithic scuffle as the trucks rushed out of track 31 over to runway 22 ( Conroy, 2005 ) . The pilot did his best to go on and seek and command the aircraft s loss of height by seting engine push. With the loss of all fluid mechanicss, the pilot was unable to command any sort of airspeed, that being said the sink rate was really high. When it came in for concluding descent, the aircraft was approaching 240 knots and droping at 1850 pess per minute, while a safe landing would necessitate 140 knots and 300 pess per minute ( NTSB 1990 ) . The aircraft began to drop faster while on concluding attack and began swerving to the right. The really tip of the right wing was the first thing to hit the track ; this began sloping fuel and ignited instantly. The tail subdivision so broke off from the blunt force of the impact and sent the remainder of flight 232 bounce several times. This shredded the landing cogwheel and engines, eventually interrupting the fuselage into several chief pieces. On the concluding impact the right wing was sheared away and the chief portion of the aircraft skidded sideways, turn overing into its concluding place over on to its dorsum, and slid to a halt upside down in a maize field to the right side of track 22 ( NTSB 1990 ) . The picture of the clang showed the fire right flying toppling end-over-end, but if you watched the picture it is really hard to do this out. Major dust from Engine # 2 and other parts from the tail constructions of the plane, were subsequently found on farming area near Alta, Iowa. The beastly force of this clang caused pieces of the aircraft to set down about 60 stat mis north-east of Sioux City ( NTSB 1990 ) . This is where things get a small intense. The ARFF s ability to continuously remain on top of the station clang fire near the aircrafts right flying root would be a major factor. The probe besides identified several lacks in the current design and operation of the Kovatch A/S32P-18 ( P-18 ) H2O supply vehicle, the absence of FAA demands to regularly trial fire service vehicles at their maximal discharge capacity, every bit good as holds in rectifying reported lacks in Kovatch P-18 fire service vehicles ( Kolstad 1990 ) . There were two ARFF vehicles that were foremost to get at the scene of the accident. They began a mass application of snuff outing froth instantly. The underside of the fuselage, besides known as the bell of the plane was blanketed with froth. The froth cover temporarily suppressed the fire during the emptying of riders and crew ( Remember the plane is belly up ) . Harmonizing to NTSB pproximately nine proceedingss after the set downing both ARFF vehicles had ran out of H2O, a P-18 H2O supply vehicle was positioned next to the two ARFF vehicles, and a 2 1/2-inch hosiery was connected between the P-18 and each vehicle. When the P-18 H2O pump was charged to its maximal capacity of 500 gallons per minute, a limitation developed in the vehicle s tank-to-pump hosiery that stopped all H2O flow to the two ARFF vehicles ( NTSB, 1990 ) . Therefore, the airdrome s primary onslaught vehicles could non be replenished with H2O to go on assailing the fire. Two Sioux City Fire Department pumper tru cks later resupplied the airdrome s ARFF vehicles. On a side note we had discussed this really thing about holding the local fire section holding the ability to refill an airdrome in instance of an accident and this is a perfect illustration of a local section that most probably saved the twenty-four hours. The chief thing that I could non happen was if the local fire section of all time trained with the airdrome crew. However, during this hold of about 8 proceedingss, no snuff outing agent was applied to the fuselage, and the fire at the aeroplane s right wing root ( the original foaming topographic point ) intensified. Soon thenceforth, fire penetrated the cabin, ensuing in privy fires that could non be attacked by exterior fire contending tactics. This was due to the deficiency of entree to the fire being on the interior of the aircraft. Despite efforts to progress manus lines to the inside of the aeroplane, the fire intensified inside the cabin and burned out of control for appr oximately 2 1/2 hours ( Kolstad 1990 ) . The Kovatch P-18 H2O supply vehicle has no foam-producing capableness, therefore why it s a H2O supply vehicle. As Kolsatd said it is designed chiefly to provide H2O to the primary ARFF vehicles. It is certified by the maker of a H2O capacity of 2,000 gallons and a maximal H2O pump discharge rate of 500 gallons per minute ( Kolsad 1990 ) . In September 1988, the Iowa Air National Guard purchased the P-18 through the Air Force and placed it in service at SUX. It was learned that during the 2 old ages after this accident occurred that the Air Force had purchased 210 Kovatch P-18 H2O supply vehicles. The research workers besides learned that some P-18 s are based at joint-use airdromes that are certified by the FAA as holding ARFF capablenesss in conformity with 14 CFR 139. This was evidently incorrect they merely had H2O refilling capablenesss. The H2O supply vehicle was listed in the SUX airdrome enfranchisement manual, the airdrome fire head testified at the Safety Board s hearing th at the vehicle had neer been tested to its maximal discharge capacity of 500 gpm ( NTSB 1990 ) . At this point I tried really diligently to happen what are the requirements for their vehicle proving frequence ( for that specific vehicle from the maker ) . The lone thing that I could happen is that they fell under the FAA s ordinances. I truly wanted to cognize if that vehicle needed to be tested at full discharge daily, hebdomadal, monthly etc. The job here was that the fire head relied on the maker s pre-delivery mill trials of the pump s ability to dispatch 500 gpm with two 2 1/2-inch lines attached. But no testing of their ain was of all time done to verify this. Besides the fire head stated that, SUX tested the P-18 weekly at nominal force per unit area, this was less than 500 gpm. During the National Transportation Safety Board s probe, the P-18 s tank-to-pump suction hosiery assembly, a soft, 11-inch by 4 1/2-inch indoors diameter Gates rubber hosiery, was removed from the vehicle and examined at the SUX installations. The full scrutiny showed that the 2-inch internal polyvin 1 Kovatch ( maker ) stated that the internal stiffener in the soft hosiery assembly is required to forestall the hosiery from fall ining ( NTSB 1990 ) . Kovatch besides stated that the stiffener was installed by a imperativeness tantrum in the centre of the hose alternatively of being welded or made out of a different stuff. This lead to the scru tiny of the revolved stiffener, this strongly suggests that when the P-18 operator attempted to resupply the both ARFF vehicles by utilizing the two 2 1/2 inch hosieries, with the pump set to its upper limit operating capacity, there was a fleeting high force per unit area rush had occurred within the tank-to-pump piping system that caused the stiffener to travel and revolve to a place that blocked the flow of H2O to the pump ( NTSB 1990 ) . While looking at the susceptibleness of the internal stiffener to displace and rotate, the Safety Board found that the stiffener s length was about half the internal diameter of the soft suction hosiery and in head this would make a obstruction on its ain being half the diameter if non merely decelerate the volume of the H2O to the truck down. The shorter length of the stiffener caused it non to be clamped, this allowed it free to revolve and barricade the flow of H2O and it cause it to skid toward the pump consumption. This by its ego could do obstruction or failure in the system. This caused the Safety Board to be concerned that the design of the P-18, which uses a soft suction hosiery at a much critical location up watercourse of the vehicles pumps and this makes it extremely susceptible to blockage ( NTSB 1990 ) . Not merely in the P-18 is this construct used but in other pumpers manufactured by Kovatch. There needs to be a hose made of more stiff stuff, this would hold null in voided the demand for an internal stiffener or an improved design. It is necessary to cut down the opportunities of hose obstruction regardless of operating conditions. Kolstad stated on February 15, 1989, a P-18 operated by the Air Force at Tyndall Air Force Base, Florida, was unable to provide H2O to an ARFF vehicle during a pumping operation. It was determined that the A/S32P-18 armored combat vehicle suction line was restricted by a PVC stiffener inside the gum elastic suction line, and they installed a clinch around the hosiery and PVC to keep it in topographic point ( Kolstad, 1990 ) . On August 16, 1989, a similar P-18 lack was found at Malstrom Air force Base, Montana. Discussions with the Air Force, Kovatch issued Technical Service Bulletin 86-KFT5-P-18-5, dated August 21, 1989. This called for the remotion o f the armored combat vehicle to pump hosiery assembly installed on all 210 A/S32P-18 vehicles and this caused for the replacing of the hosiery assembly with a new armored combat vehicle to pump hosiery assembly. This one had a 4 inch PVC internal stiffener, much stronger than the original. This caused Kovatch agreed to carry on all the providing alteration kits straight to all air bases whose references were provided by Warner Robins Air Logistics Center ( Kolstad 1990 ) . August 22, 1989, the Air Force issued a Materials Deficiency Report this caused a erstwhile trial of all Kovatch P-18 vehicles. This would demo if the stiffener installed in the hosiery had rotated laterally 90 grades or non. The maximal pump discharge rate of 500 gpm, along with the replacing of the faulty 2-inch stiffener with the greater 4-inch stiffener. This allowed 30 yearss, eight Air Force bases had rapidly responded that trials found similar lacks to those described ( NTSB, 1990 ) . Now back to the clang. From the deficiency of proper processs being followed and running out of agent. Of the 296 people on board, 111 died in the clang. The bulk were killed by hurts sustained in the multiple impacts ( as you could see by the picture ) , several in the in-between fuselage subdivision straight above the fuel armored combat vehicles died from fume inspiration in the post-crash fire. I was really surprised that anybody surprised from this clang, from the picture I thought everybody was done. This portion of the fire burned for longer than it might hold but due to the monolithic holds in the firefighting attempts. Most of the 185 subsisters that were seated right behind first category and in front of the wings. There were many riders that were able to walk out through the ruptures through the construction. Several instances of persons got lost in the high field of maize adjacent to the track until rescue workers arrived on the scene and escorted them to safety ( NTSB 19 90 ) . Of the riders of flight 232: 35 died due to smoke inspiration ( None was in first category ) , 75 died for grounds other than smoke inspiration ( 17 were in first category ) , 41 were earnestly injured ( 8 were in first category ) , 121 had minor hurts ( 1 was in first category ) , 13 had no hurts ( None were in first category ) ( Conroy, 2005 ) . The riders who died for grounds other than smoke inspiration were seated in rows 1-4, 24-25, and 28-38. Passengers who died due to smoke inspiration were seated in rows 14, 16, and 22-30. A individual assigned to 20H moved to an unknown place and died due to smoke inspiration. One individual died 31 yearss after the accident ; the NTSB classified his hurts as serious. Fifty-two kids, including four lap kids, were on board the flight due to the United Airlines Children s Day publicity. This was really dry and really sad at the same clip to hear. Eleven kids, including one lap kid, died. Many of the kids had traveled entirely ( Conroy, 2005 ) . In decision I am grateful figure one for being able to happen the picture of this specific accident. With the picture I was able to to the full understand and see the incident. It merely was nt another narrative out of a book. The interviews with the subsisters showed how existent this state of affairs was and what was traveling through their head during this important clip. Mentions Boucher B. ( 2003 ) Report of the Committee on Aircraft Rescue and Fire Fighting. hypertext transfer protocol: //www.nfpa.org/assets/files/PDF/ROP/403-A2003-rop.PDF Conroy, M. T. ( 2005 ) Aircraft Accidents that Caused Major Changes to Emergency Response Equipment and Procedures. hypertext transfer protocol: //www.nfpa.org/assets/files/PDF/Member % 20Sections/ConroyPaper.pdf Kolstad, J. L. , ( 1990 ) . NTSB Safety Recommendation. hypertext transfer protocol: //www.ntsb.gov/Recs/letters/1990/A90_147_150.pdf NTSB ( 1990 ) Aircraft Accident Report of Flight 232. hypertext transfer protocol: //libraryonline.erau.edu/online-full-text/ntsb/aircraft-accident-reports/AAR90-06.pdf United States Department of Transportation, Federal Aviation Administration ( 2010 ) Airport Master Record, hypertext transfer protocol: //www.gcr1.com/5010web/REPORTS/SUX.pdf

Analyzing the Marketing Environment Essays

Analyzing the Marketing Environment Essays Analyzing the Marketing Environment Paper Analyzing the Marketing Environment Paper The faster the device is or the larger the screen and ore compact it is the faster people buy them. With todays changes in technology, the sky is the limit. If it can be imagined it can be made. As the demand for more advanced high tech products hits the market, the demand grows even larger. Companies that manufacture such products have planned the next generation Of each new product to keep the demand for these gadgets by advertising newer and better features. Last years model may still be stored in a warehouse somewhere and this years model is being, advertised to hit the market in a matter of months. By saturating, the market with a particular reduce prompts the techno junkies to spend hundreds or thousands of dollars on that new model of cell phone computer or POD. Corporations depend on this so they promote sales to clear out warehouse to make room for the next big thing. In the auto world as the demand for smarter more technology advanced vehicles are, advertised the greater the demand is by the consumers. More people want the latest and greatest additions specifically young single people who work multiple jobs and need a vehicle that will give them 40 gallons to the mile or 500 hundred miles per tank. Young married couples are not to, be left out of the equation either. As we see advertised on n. the young couple with one or two children and a dog help to sell the idea that a specific model of car is what should, be driven to express the point that this car is what should be purchased because it is the right one to buy. In this advertisement, you have what every new married couple of wants a safe, good looking and economical vehicle. Auto companies market this idea to this group of people to sell a particular type car. By showing, the dashboard with the built in GAPS ND other safety features people go to the show rooms to see all of the new technology. Taking a test drive to realize what the gadgets can do helps to make the sale. Cars and Subs are almost like home on the road these days they will accommodate most of our needs according to which extras are included when the vehicle is ordered. Each of the many automotive companies must know what the other company is doing to sell the customer their product. So they make specific changes to a type of technology in there vehicle. These changes can be similar but different in regards to placement and nonviolence. On the other hand it maybe a new; innovation for this model vehicle. One of the newer advancements sold by automakers is the hands free phone system. This system is not exactly supported by the government according to a, web article from intranet magazine The Week. Loads crusade against testing while driving was bad enough, but this draconian ban is ridiculous. It wont make roads safer cell phone bans in three states didnt reduce accidents -? its just the latest intrusion by the federal government into a matter better left up to the states. Staff, 2010) However, many people who are responsible drivers would tell you that this feature is necessary. Having the ability to dial, answer and talk on your cell phone by voice control without using your hands is a welcome addition in this busy world of constant communication. Not having to hold the phone, dial and talk on it while driving is very safe for driv ers who understand the consequences. To push the point a little further as new, innovations make cars smarter they also demand that the driver be more, informed about how to use these improvements properly and safely. With any new product sold to the public trial and error will prove its reliability. If a new product or improvement to a specific car fails or causes the driver or its passenger to get hurt due to this failure. The rest of the automotive world will take note and take the necessary steps to change or repair the system that may be at fault if there, system works in the same fashion via the recall process. Once all of the changes are, made and the car is deemed, safe again. We may see a new automaker at the next years auto show featuring their new product with these improvements for this system.

Travel, Transport and Sustainability Essay Example | Topics and Well Written Essays - 2000 words

Travel, Transport and Sustainability - Essay Example One can ensure that they keep their vehicles properly maintained. It is a common scenario to see heavy soot coming out of exhaust pipes of some vehicles while others do not have such emissions. The reason for the formerly mentioned observation is because such cars have been improperly maintained and their car filters are at fault. If simple adjustments like that can be made, then fewer carbon imprints will be left and transportation can be considered sustainable. Individuals should also purchase and use vehicles that require less fuel. There are car models that take up too much fuel despite a number of distances traveled. In line with this, there are also other models that require a high minimum amount of fuel for them to start moving. Such cars should be avoided in the bid to make transport sustainable. Most four wheel drives and large vehicles fall under this category. Consumers should try to purchase vehicles that are electric hybrids. These types of vehicles have been known to reduce fuel use by about half the amount used by other types of vehicles. Drivers should also adjust the kind of routes used in their daily travels. This means that people should master all the routes leading to a certain destination and choose the most cost effective or the shortest one. This adjustment can be made by careful planning on the drivers’ part. Drivers should also avoid routes that are characterized by heavy traffic jams. If these are the only routes available, then users can try passing through the place earlier or later than usual to minimize on fuel wastage. se on fuel wastage. Air conditioning in vehicles is another heavy fuel user. Zero Waste New Zealand Trust (2006) establishes that one can be economise about ten percent of fuel usage if they do not use air conditioning. A simple but cleaner way of achieving the same result would be pulling down the windows on one's automobile. Another economical way of travelling is by avoiding personal cars. If almost every individual in the country uses a personal car, then more fuel is consumed and the country will have a large output of carbon emissions. Alternatives to the use of personal cars include: Use of public transport Walking Biking Using school buses rather than personally driving the children to school. Walking is one of the most efficient means of saving fuel because studies have shown that all other modes of transport aren't. Taking the example of a vehicle that uses petrol or diesel. Three quarters of the fuel is lost as heat, about nineteen percent is used to rise above inertia of the car material used and only one percent is used to

The legalization of Marijuana Essay Example | Topics and Well Written Essays - 1250 words

The legalization of Marijuana - Essay Example In addition, the possibility of using the crop as a major cash crop to spur development among farmers poses an important economic opportunity worth exploration. Hayes (2013) is one of those who opposed to any move to legalize marijuana. In his article, â€Å"why Marijuana Shouldn’t Be Legalized,† he presents his reasons why he feels that marijuana should remain illegal in the country. Hayes begins by highlighting that he is one among the many people who have been impacted either directly or indirectly by marijuana smoking. He claims that he has many friends and family members who are addicts to weed smoking. In addition, he argues that he grew up in Oregon, a state notoriously known for weed smoking and brags about possessing the best weed in the country. Since weed, smoking is very prevalent in this state, the debate as to whether the state needs to legalize marijuana or not, often forms the center of debate every time elections come up. However, Hayes (2013) is worrie d that any move to legalize the use of marijuana in the country may have serious consequences. He begins by comparing the marijuana debate to the abortion issue in the in the 1970s, that ended in the Roe vs. Wade case, which culminated in the legalization of abortion. In this regard, Hayes point out that the debate regarding the legalization of marijuana might soon result in a ruling that might have serious consequences to the generation that is yet to come. Even though Hayes agrees with some of the benefits associated with smoking of marijuana in the country, he is very much worried of the side effects links to marijuana smoking. Hayes first major reason for opposing the legalization of marijuana in the country is linked to the fact that smoking or ingesting the weed can cause serious health issue, including lung cancer, high blood pressure, heart complications, maniac disorders, and mental impairment. In proving his claim, Hayes (2013) cited a research conducted by Roger Roffman o f the University of Washington who found that a majority of marijuana smokers suffer from the side effects of the smoking or ingestion of the weed. The professor found out that most marijuana smokers find themselves mentally impaired, which results in inability to think rationally. Another study conducted by Ruben Baler confirmed the earlier research conducted by Roffman by showing that the THC chemical substance found in marijuana is capable of corrupting the chemical activities of the brain, thereby resulting in mental impairment and the inability to reason rationally. Therefore, Hayes is very much worried that the legalization of marijuana in the country might increase preventable diseases among the youths in the country. In fact, he says that he does not want to imagine seeing a 23-year-old sitting comfortably smoking marijuana. Hayes (2013) would like to see these youths grow up in an environment free of marijuana smoking. This is only achievable by maintaining the illegal stat us of marijuana in the country. Hayes also points out that marijuana smoking has been linked to bad behaviors. In this regard, he noted that marijuana smokers are likely to commit crime due to their status of the mind. This implies that legalizing the weed might increase the number of smokers, which effectively increases the number of crime committed in the country.

Cyclermate Report Essay Example for Free

Cyclermate Report Essay I. An executive summary Dai Armstrong and Lewis Llewellyn are the two men who planned to open their own company after being superfluous due to the shutting down of the steel plants in their town of South Wales were Dai Armstrong and Lewis Llewellyn. They became good friends because of taking part in the local club of cycle touring together and decided to start Cyclermate, which was a bicycle manufacturing company that was laid down in the year 1988. In the beginning of time, Cyclermate gained a huge influence over the share of the market. The company appeared well with no problems and difficulties up to 2010, the time when the business is in trouble, it confronted lots of consequences with respect to operation human resource and finance. Therefore, the demand by purchasers fell continue sadly even though the prices were cut down by the company; the distinguishing attributes of the goods were not up to the quality as they were earlier. The rising complaints from the customers regarding degrading quality and faults in the product and the concern by the bank manager regarding the overdraft could cause trouble if the problems are not solved as soon as possible. Because of that, the company requires a right way to deal with this issue and save it from the edge of going bankrupt. II. Introduction Based on case study research in Cyclermate Ltd. and a series of case in community, this report will work out the financial problems and various other problems confronted by Cyclermate. It has been designed to analysis the business environment and management, measured by SWOT and PET models that are required to be looked upon. The report also draws on a brief summary for the financial side of the business. In addition, this report takes into account an examination of difficulties confronted by Cyclermate and possible solution for the problems, included short and long term solutions. Another function of this report is to examine how the company could get out of the crisis and get back to the current market share. Finally, the report brings us some recommendations and conclusion of the whole Cyclermate case study. III. Analysis of Business Environment 1. PEST Analysis PEST analysis is involved in the chief external environmental that effect or control considerably a business strategy. As we can see, PEST is aimed for Political, Economic, Social and Technological matters that can affect the business. PEST is recognized to persuade it in a utile manner of summarizing the external environment. However, it may be adopted the ability of how an establishment should react to these factors. Political Factor A political factor has a powerful impact on income tax, labor law, trade restriction and many more. Company did not recruit enough workers to meet the targets and worker had to work overtime to get the work done and workers are getting paid at normal rate. Using a traditional method may harm workers health and decreased their productivity as well. These mistakes made Cyclermate become a target of health and safety agencies. They have to improve the quality or else they can be stuck in authorized issues. On the  other hand, they also need to achieve higher standard in manufacturing to meet requirements of the market, especially foreign markets. Economic Factor Cyclermate had purchased a larger storehouse for goods, which indeed was essential to them but did not suffice their requirements. Purchasing a warehouse, which fulfilled the needs of the company, could have saved a lot of money and that same money could have used in new or currently in existence projects. Another factor in economics that affects to the development of Cyclermate Ltd is labor. The unemployment rate is increasing, therefore, this is a good chance for this company to choose worker more easily, and employ them easily with affordable price. Social Factor Social factor has a powerful impact on human behavior, Cyclermate had many order but they did not have enough workforce to complete these orders. They have to work long hours in order to achieve their goals. One more important thing is that high-speed innovation as well as the increasing demands of consumers requires Cyclermate to change and improve every day. But there is a truly infact that living standard of clients could effect to their choices. The higher income distribution they get, the higher demands they re Technological Factor Cyclermate Ltd is using the oldest way to advertise their products by posting advertisement in traditional newspapers. It has limited their goods to the customers. Instead, this company can set up its own website. In addition, Cyclermate Ltd is using the oldest way to advertise their products by posting advertisement in traditional newspapers. It has limited their goods to the customers. Instead, this company can set up its own website. 2. SWOT Analysis It is a methodical technique that is utilized to categorize and identify substantial external (Opportunities and Threats) and internal (Strengths and Weaknesses) factors confronted with a specific area. (Johnson, 1993) It  renders data which are useful in corresponding the capabilities and resources to the spiritual atmosphere in which it functions and hence is a significant addition to the planning and marketing procedure. (Pearce, 2005) Let have look at the SWOT of cyclermate to understand more about the current issue that company has to face with. Strengths Direct channels of sale Cyclermate has direct channels of sales with the direct sales and direct shops; hence intermediary’s cost is largely eliminated. Reducing the cost of manufacturing could unquestionably help Cyclermate achieve a huge share of the market. As direct channels are in direct contact with the providers, thus, it could help in increasing in quantity or value of the sales and it provides a good opportunity to the providers to empathize the clients and could make required changes are per the requirement of the customers. Motivated workforce The employees at the Cyclermate are extremely pioneering and are can fully utilize and achieve any given objective or alterations in the company but they are inhibited by the administration as a result they are unable to express their views freely. The employees could have a crucial role in the company for its overall growth and development. Possession of buildings and lands Unlike Cyclermate most of the companies don’t possess either building or land and hence have to pay the heavy rents which adds to the cost but cyclermate can make any changes in the buildings and could capitalize in whichever way they wish to as they own it, which reduces the overall cost. Weaknesses Inexperience and unmotivated staffs of the company The company has made use of untrained workers. These untrained workers are not given the proper training after their employment. It is the fact that the employees and the staff are never allowed to put forward their creative and self-ideas due to the policies of the management, as a result of this  motivation in the staff is lost. Sales are decreasing in amount or degree and there is piling up of stocks in the warehouses which generates a feeling among the staff that they are not under a good management and as this feeling flourishes they lose hopes from the company and it has a very bad impact on their morale. The investors do not truly interested in the business Due to the low returns on the capital invested by the investors, they are unhappy with the performance of the company and are losing faith in it. In addition, the very fact that the shareholders were not paid any interest last year, it may result in the withdrawal of their money from the company. The quality concerns Because lack of the power to be effective of the staffs to keep up the measures of the goods and the quality of raw material utilized is leading to degraded quality of the goods eventually. Old machinery such as traditional spaying technique, painting and low-quality stock control technology needs updating as soon as possible if the business hopes to improve the production and sales in the coming time. Opportunities Take the advantages of social media Cyclermate should launch its website, which provides complete detail and range of the products available with them. Company can employ a new computer system for keeping a good database of the company. They can introduce online selling and modification according to the wish of customers. Introduction of new machines They should introduce some of the modern machinery in order to achieve higher-level productivity. Cyclermate could bring in new robotic machinery in the production process that will lead to speedy output and a superior quality of goods. Employ trained workers They have the opportunity to make use of the trained workforce, which has been recently laid off from the nearby production site. More workforce means opportunity to gain more productivity. Threats Overseas competitors As a result of the growth to a global or worldwide scale, many companies from across the globe have entered the market with products of low price and high quality, which certainly is a threat for Cyclermate as it supplies good with high cost and of lower quality. Due to recession, which is prevailing in Europe the purchasing power of people is going down. Thus, company can have reduced sales or can face financial crises. Reputation Due to poor-quality product for a period of Cyclermate’s reputation is going down and therefore people do not like to go for their products. Huge retail Merchants Retail Merchants like Argos and Halfords are captivating the market eventually and it might happen that Cyclermate may lose the market share completely. Customer threatens them to sue their company after their product was fail in delivering the good performance. IV. Analysis of Business Management 1. Financial Problems Prob. 1.1: Uncontrolled cost The main problem that company is in this situation is because of the uncontrolled cost and mismanaged budget. The costs are increasing yearly with the sales and selling price of the products going down. Let have look at the financial statement that company has  £210,800 worth of non-current assets. Loan request will be refused as company only holds cash fund of  £675 into their bank account. Costs are increasing at a rapid rate year after year. Asset turnover ratio is 2.06:1. This indicates that the profit margins for the company are very low that’s why the ratio is so high. We can also conclude from this that the company’s pricing strategy is not effective leading to lower profits. Prob. 1.2: Dealing with a big loan Creditor days – 24 days leads to the company has to pay back it its debtors in 24 days and it is just left with 675 £ of cash. The Company is liable to pay  £87,500 to the creditors and if they don’t so a legal action may be taken on them, which are not good for company’s reputation. They may talk to the creditors and ask for an extension in time for payments as they are going through financial crisis and don’t have money right now to pay back. Prob. 1.3: Lots of inventories Besides, it shows that the majority of inventories are stored and not effectively managed, that is why current ratio is at such high level, which also means low sales and low revenue gained. Moreover, the company relies on the bank loan as the main monetary support. 2. Operation Problems Prob. 2.1: Stock control system Disturbingly, materials are always in the shortage which results in the disruption of the production process recently. Although the demand is higher and higher, company cannot meet their requirement because of lacking necessary components. Prob. 2.2: Inappropriate division of duties The inappropriate division of duties obviously had made such a burden on many workers. In particular, Dai Armstrong has to deal with many tasks such as making all the frames, factory manager and business director at the same time. He himself also finds it hard to keep up the level of production (approximately 8 frames/day) because it requires the harsh physical demands. Prob. 2.3: Assembly is a complex process Moreover, assembly is a complex process, which takes 2 or 3 hours for one person. Janice Jones and Ffred Gregory often have to work overtime to catch up with the progress. As a result, their health and time issue could be heavily damaged. 3. HR Management problems Prob. 3.1: Improper workforce in manufacturing Unreasonable workforce division is one of the most serious problems of Cyclermate Ltd. Besides, lack of experienced employees and the aging workforce are worrying the production process and raising a big question for a more effective training system. Prob. 3.2: The training system creates The training system creates such obstacles for the assembly process. Typically, Fred, who is 18 years old, is a new and un-experienced person; the training for him is necessary, however, not easy at all. It takes so much time to instruct Fred in traditional way, which is apparently the cause of slow production recently. Prob. 3.3: Corporate culture The staff is highly de-motivated due to decreasing sales and profits and also the behavior of the management as in the sinking company they are not free to put up their ideas even if they do they are rejected because of the superiority of the management. V. Solution A. Short term and immediate planning 1. Financial problems: Solution 1.1: Cost in selling and distribution Cost in selling and distribution could be possible declined to save more money for the company such as cutting cost for postage and courier charges by substituting by cheaper service, as well as the travelling and hospitality. Those indirect costs contribute such high cost to the manufacturing of the cycles, restricting them would help boost the sales with cheaper price. Solution 1.2: Ask for trading debtors to repay The solution to this issue is that they should strictly resolve and for the  trade debtors to repay the loans as soon as possible. The amount of $200,571 would help the financial situation better in the coming time. Once their assets are raised through and their liquidity are proved to be valuable enough to afford the loan, it will be beneficial for them to borrow money from the banks. Solution 1.3: Direct sale prices Cyclermate’s direct sale prices are higher than shop sale price. In order to generate healthy revenue, Cyclermate needs to reduce their direct sale price. By reducing the direct sale prices will increase their sale and it will be easy for them to generate healthy revenue. 2. Operation Problems Solution 2.1: Buy stock when needed Company should only buy stock when they needed. Buying stock earlier will harm company’s financial positions, because raw material does not hold their value and it has got more chances of losing its market value. Solution 2.2: Require clear division A good answer for this problem is that the company should require clear division to who is able to undertake and separate arrangement of duties. Specifically, assigning other qualified person on frame-making position so that Mr. Dai could concentrate and dedicate himself to external relations business only. Solution 2.3: hiring more experienced labors The company should consider hiring more experienced labors for assemble line and frame-making because Mr Dai can no longer put up with the physical requirement of the task. With those simple tasks like packaging, it is acceptable for free hand employees to help out, but only when they finished all their tasks. 3. HR Management problems Solution 3.1: Employ cheaper labors In this case, the company can consider employ cheaper labors that are  suggested by Maldwyn Jones: Chinese or Taiwanese labor to make the machine for them- much better quality but half the price and move Idris Pugh to higher position as a supervisor for the whole wheel-making process. Solution 3.2: Improving the staff’s skills This training program involves directly in the new changes with a purpose of improving the staff’s skills, expertise and methods to complete an error-free task, exposing them to unfamiliar ideas and of course, giving them the chance to practice task under time/speed limit. Solution 3.3: Core business value Trust in others and a firm belief in overcoming difficulties (set up new mission: overcome difficulty, minimize waste and consequence) B. Long term and efficiency improvements Present fiscal condition of Cyclermate (Accounting ratios).The acid / liquid ratio of Cyclermate is 0.76:1, which depicts Cyclermate is incapable to satisfy indebtednesses of shorter term, which mean that it would not be competent to satisfy fiscal difficulty which may happen in the time to come. The Asset turnover ratio for Cyclermate is 2.06:1. As the ratio is excessively high, this means that profit margins are very low. The pricing strategy of Cyclermate is ineffective and because of that low profit. Return on capital employed –Cyclermate has far too less returns on the capital employed, just a mere 0.11 or 11%. Debtor days –It would take Cyclermate 115 days to get back the money from debtors. Creditor days – Cyclermate has to pay back in 24 days to its debtors with a cash balance of 675 £. The financial statement of Cyclermate shows that it has non-current assets which is of worth  £210,800.Any request regarding a loan from the bank will be refused as it has a mere cash balance of  £675. It may get a loan based on the position of its non-current assets. In place of the above-discussed alternative, it can sell its freehold land, which is worth  £160,000, and use the proceeds from the sale in the business. Cyclermate could acquire funds if they pursue its trade debtors to pay off soon. Debtors worth  £200,571 are to be recovered and the funds would be acquired soon if the debtors do not  default and pay in full. Once it has sufficient fund, Cyclermate could apply for the bank loan. VI. Conclusion Overall, Cyclermate will have a better future if they operate their business in slightly different ways. Cyclermate products were famous for its quality and price,if the company still provide what the consumer wants than it would be no harm to the company. But there few changes needs to be changed and once the new rules and regulation apply into the business than it would be a great opportunity for Cyclermate to operate their services. Moreover, With the movement of new threats into the marketplace the present systematic plan of action of Cyclermate is continuously below the acceptable level in its performance due to the fact that the new firms and the existing organizations are coming up with improved quality of products at a cheaper price VII. Recommendations The company must sign up correct individual as per the requirement of the position. Currently the management is interfering in the process of production and is unable to focus of the activities they should be concerned. The financial hardships through which Cyclermate is going through at present could be resolved by selling the unused stock that is piled up in the warehouse. In order to generate revenues and funds to invest in other arena of the company, Cyclermate must sell its freehold land that would certainly generate high revenue. In order to achieve higher output and productivity, modern technology should be applied in the production process. Installing a computer database through which the management could look into all the important and relevant data as and when required. Cyclermate should launch its website, which provides complete detail and range of the products available with them. Reducing both direct sales prices so as to sell the current stock and trade debtors. Employing young and trained workforce that is fit for the position.

Andy Warhol Essay -- essays research papers

The attitude of Warhol only confused society more. Instead of hiding his association with commercial art as other artists did, drawing and dividing the line between it and real art, he erased the line. â€Å"The Pop artists did images that anybody walking down Broadway could recognize in a split second.†(Warhol) Pop artist figures competed in that art market where images and auras, no just objects, are offered for consumption. Warhol has never objected to this state of affairs, which he did so much to reveal – and indeed, to push to new extremes of sophistication. Warhol introduced society to a new kind of art that is now being recognized as real art, he pushed to boundaries and so called standards to the traditional ways. Warhol’s first major display of pushing the boundaries was in 1948 at an art show given by the Pittsburgh Associated Artists his painting that he submitted was titled The Broad Gave Me My Face but I Can Pick My Own Nose, one judge thought it was excellent and another thought it was vulgar and coarse. It hung in the ‘reject’ section but drew a huge crowd of admiring students. From that he felt that he was ready to take on the art scene in New York. Warhol’s approach to the modern way of art was mass production of everyday items. He was very successful as a commercial artist but was not considered a ‘real’ artist. Andy wanted his art to look impersonal and mechanical. He discovered the use of silkscreen and how it produced slight mistakes and unevenness in his re...

Internet Addiction: Ushering in a Generation of the Socially Inept

How long does a year take when it's going away? This was a question asked by Dunbar to a very highly disciplined soldier right before explaining, rising in almost furious passion, how fast life goes and that the only way that can slow it down is the slow, tedious, and overall unpleasant aspects of life. Granted this conversation took place in a work of fiction; however, how Dunbar insisted that he spend most of his time on base shooting skeet simply because it made his life seem to pass slower does draw parallels to how we distract ourselves today. Unlike in the 50's when Mr. Heller first introduced us to his pleasantly insane world that was Catch-22, today we have the amazing expanse of information and entertainment known as the Internet as well as the multitude of mediums for accessing it: computers, tablets, cellphones, televisions, even the very confines of our car can read Facebook updates. But with this quickly growing rise in demand for technology, status updates, and quick amusement, there is also a growth in research on a literal addiction to the Internet and technology. Many in the social sciences worry that we may be looking at a dependence on the superficial global connection, one that I fear may leave us with an incapable generation of social media dependents. Internet addiction is seen as an impulse-control disorder, much like other addictions such as to gambling or sexual activity, where users are unable to resist urges or impulses to access the Internet. In a recent study done by Dr. Kimberly Young of the University of Pittsburgh at Bradford, it was found that out of the nearly four hundred surveyed that were categorized as Internet dependent a resounding number had experienced academic, relationship, financial, or occupational problems that could be directly linked to excessive Internet use (Table 1).    One of the most alarming of these were those whose real relationships were affected with plenty sad and at times disturbing anecdotes of people becoming too absorbed in the lures of the online community; for example, one mother had forgot about some of the more basic needs of her own children such as picking them up from school or making them dinner (Young 1-5). The academic arena is one that has been most recently seen affected. When surveyed at the Cranfield School of Management in the United Kingdom, about 39% of students 11 to 18 years old said that texting had taken its toll on their ability to proper write English. Probably more concerning was the 59.2% that openly admitted to plagiarism, â€Å"inserting information straight from the Internet into schoolwork, without actually reading or changing it, and then, shockingly, a third of those said that they considered that acceptable schoolwork (Goodwin). Then you have Californian psychologist Larry D. Rosen who referred to the â€Å"Google effect,† what he described as â€Å"an inability to remember facts brought on by the realization [sic] they are all available via Google (â€Å"Rise † 8). What we see here can be construed as just laziness on part of this generation, a stereotype that I would agree with if not for the overwhelming evidence that suggests that this issue runs so much deeper, namely how we interact with each other when we are offline. The detrimental effects that dependence on the Internet has on people is further outlined in the report â€Å"Technology Overload: Explaining, Diagnosing, And Dealing With Techno-Addiction† by Nada Kakabadse, a professor of management and business research at University of Northampton in the United Kingdom. His commentary was hardly optimistic: â€Å"Being hooked into ICT [information and communication technology] devices and ignoring ‘offline' social interaction can lead to chronic insomnia, relationship break-up, job-loss, premature burn-out and accidents as a result of inattentiveness to daily detail.The harm to both the individual and society is immense. Idolatry of ICT gadgets such as the PDA, BlackBerry, mobile phone, has serious consequences, especially when ‘online' behavior begins to interfere with an ‘offline' life. † (Claburn) Vesile Oktan revealed in another report on the effects that Internet dependence had on students at the Karadeniz Technical University in Turkey on their ability to cope and control emotions. While his findings did indicate that Internet addiction was a reliable predictor in poor emotions management, he also point out previous studies that supported this such as young people with virtual gaming addictions had low self-control and discipline. He went on to discuss how this addiction could be a behavioral pattern that compensated, however inadequately, for failures in life (Oktan 3-5). A very similar examination from Greece only showed consistency; when comparing a younger demographic (ages 12-18) to their respective parents over the course of two years, it was found that without preventative initiative Internet addiction grew in the children. The biggest predictor variable for this addiction was parental bonding rather than actual security as many parents underestimated their children's involvement (Siomos). These two reports show a consistent connection between how people interact outside the digital world and how they both are affected and effect how one develops uncontrollable cravings. What the spectacular resources the Internet has to offer surely can't be refuted as invaluable. The ability to quickly and effectively communicate with each other over vast distances and almost instantaneously is a recent luxury that we at times take for granted. The use of the Internet and its many outlets does make for a good distraction in much of the same way Dunbar made use of the shooting range in Catch-22 even though he detested actually doing target practice. Unfortunately, in this situation, what we can take for granted also has its capacity to consume and entrap us with its ease of access and being easily relatible unlike standard social situations when offline where one has to make compromises (Young 5). Many experts would rather not classify this issue as an actual addiction, citing that it is more of a means to an end such as how gambling addicts will switch to the Internet poker rooms when they can no longer get their fix from actual casinos or vice versa (Ritchie). I firmly believe that this is a real problem in society that will eventually prevent many people from achieving success as this continues to monopolize their time, effort, and mental processes. I would almost go as far to say that I have my own difficulties with this; case and point: I would readily say that this essay would have been completed in a timely manner if it had not been of the constant distraction from reality that the Internet provides. I will conclude with an anecdote that very clearly displays where many undiagnosed individuals are going if this issue is not given proper attention. I challenge you to read this and reflect on other well researched and described addictions such as with alcohol, gambling, and sexual activity. Then I pose to you a question: if we are dealing with a very similar problem with a medium that is as vast as it is accessible, long could a life take when it's going away? â€Å"When Johnny's grandmother died unexpectedly, the family was devastated. Fifteen-year-old Johnny seemed to be coping well, but would continue to spend at least six hours a day playing online role-play game [sic] World of Warcraft; sometimes up to 10 hours at the weekend. It was not until months later, after he had cut down on his gaming, that the impact of the death really hit home. Johnny went to visit his grandfather and was horrified to relearn that his grandmother had gone and would not be coming back. â€Å"He did acknowledge it, but was so immersed in World of Warcraft at the time that when he got off the game, he was shocked and very upset that she wasn't there, says Dr. Richard Graham, a consultant child and adolescent psychiatrist who subsequently treated Johnny for his gaming addiction. â€Å"The time Johnny spent gaming had steadily increased over the years until he was spending every available hour on his Xbox. He completely lost all interest in school and his grades inevitably suffered. It was only after a couple of months of treatment that Johnny started to re-engage with the people around him. ‘That emotional impact had been frozen in time,' says Dr Graham. ‘Even when there was a death in the family, something as crucial as mourning didn't take place.'† (Ritchie)